Monday, March 10, 2014

ArmaLite Faux Outrage Update

In quite the twist, ArmaLite has now released an apologetic statement below concerning their use of Michaelangelo's David in their AR-50A1 advertisement. I don't know what is funnier, the fact that people are complaining about an ad that had already been pulled or that management feels the need to apologize and call a statue holding their rifle bad taste. ArmaLite definitely knows how to put a spin on things. 

ArmaLite has recently been made aware that an advertisement utilizing the image of the statue of Michelangelo’s David holding an ArmaLite AR-50A1 rifle was found to be offensive by certain individuals.
ArmaLite deeply regrets offending anyone and certainly had no intention of doing so. The “Work of Art” media campaign was initiated over a year ago, but was removed from circulation when the new ownership of ArmaLite took responsibility for Company direction in July 2013. ArmaLite has been making some of the finest firearms for military, law enforcement and commercial applications for 60 years and was the inventor of the AR platform of sporting rifles.
In fact, AR stands for ArmaLite. Mark Johnson, the chief executive officer of Strategic Armory Corps, LLC, the current owner of ArmaLite stated, “I believe that an advertisement utilizing an altered photograph of a masterpiece such as David is in poor taste. We deeply regret that ArmaLite offended anyone by this media campaign, which we ended upon our acquisition of the Company. We will make every effort to be sure that any remnants from the campaign are removed from the public”.

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