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Thursday, August 15, 2013

Izhmash is now Kalashnikov

We had touched on this back in June when the news was first announced, but the release came out stating that Rostec, the umbrella corporation for many of Russia industrial manufacturers has officially renamed Izhmash as Kalashnikov. Further additions to the Kalashnikov branding will include Molot, the manufacturer of the VEPR line of firearms.

Mikhail Kalashnikov
Photo: Rostec
This move all falls in line with their marketing strategy of putting a very well recognized name behind all of their products for international recognition to increase exports. Along with the new branding, there will also be umbrellas and t-shirts in the company gift shop bearing the Kalashnikov name. 

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