Final Cut Media Inc. released the teaser video below titled 5.11 Hood River Tease. They note that the full project will be put out after the New Year, which just so happens to coincide with the biggest product introduction event of the year, SHOT Show 2013.
We are not aware of a product they carry now that relates to the external carry of a rifle as you see in the screenshot above. However, we are going to venture to guess without further investigation that this is a new product they will be releasing soon that ties in with their RUSH Tier System, which connects different styles of MOLLE platforms. Whatever the case may be, we like the concept for a quick attachment of your weapon to any pack or other equipment with PALS webbing. We won't elaborate further, but one may see some other new products in the mix as well.