We just came across Lollipop Chainsaw for the first time and must say they have some superb marketing. It took a while to come out of the haze of the rediculousness to realize it was cleaning supplies that they shilling away, but hey you can't say it is much different than pushing some hideous gun parts or other products with some catchy zombie theme.
We think Tide could benefit from a good marketing guru pushing ad spots like this. After all, why shouldn't they jump on the un-dead bandwagon. You can use an edgy detergent to stock up on in your bomb shelter. Its not like you are going to just stop washing your clothes. Whatever, there is a hot chick in a cheerleader outfit, they could be selling zombie brain souffle and we would watch along. The video may not be safe for some work environments.