Clearly this company knows its key demographic at the SHOT Show. However, we must say that we did not get a gander at the ladies room for matching marketing tips. Cerakote pisser promo begs the question, "Do you Finish Strong?" and incorporates their booth number and QR Code. We don't know what is more odd, whipping out your camera after clearing the hydro pouch in a packed convention hall bathroom, or waving your Smartphone around inside a urinal to snag product info. Ah! the power of the internets.