Menu

Wednesday, December 14, 2011

Icebreaker Pushes the Limits NSFW or Something...

Warm merino wool is a prized commodity when it comes to warm winter clothing. Icebreaker has staked their claim in providing some of the highest quality apparel utilizing this fruit from the high altitude sheep of New Zealand with superior coats. 

It is interesting to see that their previous marketing campaign didn't raise an errant eyebrow with having in-store customers reach into the hind end of their four legged faux sheep mascot to score some free product. Nor do undulating wool coated ram testicles seem to cause a stir which are prominently displayed on their company site. However the hind end of the two legged kind can certainly get Icebreaker into hot water. 

We provided a sample of the marketing campaign below which drew some ire from some offended individuals who saw this ad. Most assuredly the marketing team at Icebreaker didn't have any ill intentions from trying to have fun with their merino wool products'  natural inherent resistance to stench causing microbes. 


To Icebreaker's credit, they noted that this was only ran in the Southern Hemisphere, whatever that means. We guess you can read the print at many different angles in conjunction with the imagery and come up with some offensive conception of the advertisement especially if you are not the targeted gender. Hey, stop staring at that angel. 


Related Posts: