If you are familiar with Merrell, then you know they put out some great footwear and clothing. However, they have also been rolling out some great survival tips that may save your life when out in the wild. We have provided a sample of a great graphic showing the importance of keeping a fully charged battery in your phone for its GPS capability. They may have gone overkill in getting the point across and their message may have lost its meaning given the severity of the situation presented.
Of course if you don't have a friendly Ranger station nearby with an electric plug their message rings clear to those that have been in this predicament after dicking around with some video game or trying to keep up with the civilized world while out in the wild.