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Monday, May 2, 2011

UNICEF Land Mine Shock Marketing

Looks like this has been around a while, but this is the first time it has passed my view. UNICEF definitely had some hardcore advertising to get the word out about land mines. We had  previous coverage of their campaign with camouflage stickers that stuck to the soles of unsuspecting passersby, but I must say this TV spot blows that one out of the water. They definitely know how to get a point across, but clearly the mainstream media finds it a bit harsh to air on public television. 



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