Wednesday, April 20, 2011

Hyde Definition: PenCott Multi-Environment Camouflage in Production

Dom  Hyde, PenCott Designer and Founder of Hyde Definition
PenCott-Sandstorm™ on Production Line
It was released this week that one of the United Kingdom's top camouflage designers has started  production of Mil-Spec fabric featuring their popular PenCott™ Family of patterns. The new production run will include their Woodland, Desert and Transitional Variants.  

This is great news to come off the heels of the U.S. Army Camouflage Improvement Effort Solicitation and I am sure a much anticipated moment for the companies founder and lead designer, Dominic Hyde. We have provided their full press release below, detailing the latest aspects of this production run as well as future endeavors to expect coming from Hyde Definition:
Already in high demand from military and law enforcement special operations units in North America, Europe and the Middle East, the following PenCott colourways are now in production on mil-spec, Berry-compliant, 50/50 NyCo ripstop fabric: 

• PenCott-GreenZone™
• PenCott-Badlands™  
• PenCott-Sandstorm™  

Over the next few months, these colourways will also be available on 65/35 Poly -Cotton ripstop, 500D Cordura Nylon and 1000D Cordura Nylon fabrics.  Further synthetic and/or mixed fabrics will be made available based on demand - special finishes will also be available on request. 

The PenCott-Snowdrift™ colourway will be in production later this year, additional specialized colourways are also currently under development, and Hyde Definition will also be launching its own clothing line in the next few months. 

The PenCott Multi-Environment Camouflage pattern family has been added to the product 
portfolios of the following companies: 

• ESU Armor 
• SOD Gear 
• Spec-Ops 
• Emirates Defence Technologies 
• with others also under discussion 

PenCott camouflage patterns have also been chosen to compete in the Polish Future Soldier programme and will be entered into the US Army’s Camouflage Improvement initiative too.

Hyde Definition wishes to thank the team at Duro Industries for their diligent assistance in making the PenCott Multi-Environment Camouflage pattern family a commercial reality.

Contact Hyde Definition for further information regarding fabric purchasing, retail or distribution partnerships, licensing, or for any further information.

At Hyde Definition we study camouflage from artistic, scientific and historical perspectives and have analyzed hundreds of patterns, and thousands of natural tones.  The result is the PenCott™ Multi-Environment Camouflage pattern family, which we believe is the most effective hybrid digital camouflage pattern available today. 

First launched in 2008, PenCott is more effective than other patterns because it includes:

• naturalistic textured micro-pattern for close quarter concealment 
• organic looking midi-pattern to foil detection at mid-range 
• high contrast macro-pattern for long distance disruption  
• natural palette synthesised from many real-world colours and tones 
• hybrid combination of confusing hard edges and fractal shapes  

The result is that the wearer literally disappears into the background "noise" of the terrain and escapes both detection and recognition.  For the soldier, airman or marine down-range even a split-second advantage in detection or recognition can mean the difference between mission success or mission failure – and even between life and death. That’s the kind of edge you get with PenCott.

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