Monday, January 24, 2011

Under Armour to Release MultiCam Shirts in June

Under Armour - MultiCam Long Sleeve Shirt
We got to take a peek at one of Under Armour's newest products while at the 2011 SHOT show in Vegas. They will be offering a Long Sleeve and Short Sleeve shirt in MultiCam later this year.

The shirts were displayed as prototypes with their typical base layer moisture-wicking material. They will also be offering a boot with a hint of MultiCam, but it was not as impressive as the full camo boots offered by Magnum or the A-TACS full camo boot to be offered by Danner.

A sales representative told us to expect these in June of this year. I definitely think these will be a hit with the mainstream customers that Under Armour draws in to large big box sporting goods stores. 
Under Armour - MultiCam Short Sleeve Shirt

This will spread the MultiCam behemoth even further. It was quite amazing to see how many products were highlighted in MultiCam at the SHOT Show.

Many manufacturers and vendors' booths carried only the Crye Precision pattern, with some just having a sprinkling of MARPAT camouflage or base colors. ACU camo was noticeably absent in almost all areas of the expo.

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